{"id":245,"date":"2026-05-13T06:18:04","date_gmt":"2026-05-13T06:18:04","guid":{"rendered":"https:\/\/wartaistimewa.com\/?p=245"},"modified":"2026-05-13T06:19:03","modified_gmt":"2026-05-13T06:19:03","slug":"ceo-citra-kreasi-data-paras-sujiwo-kupas-penguatan-citra-organisasi-lewat-media-sosial","status":"publish","type":"post","link":"https:\/\/wartaistimewa.com\/index.php\/2026\/05\/13\/ceo-citra-kreasi-data-paras-sujiwo-kupas-penguatan-citra-organisasi-lewat-media-sosial\/","title":{"rendered":"CEO Citra Kreasi Data Paras Sujiwo Kupas Penguatan Citra Organisasi Lewat Media Sosial"},"content":{"rendered":"

WARTAISTIMEWA\u2013 Perkembangan media sosial yang semakin cepat mendorong banyak organisasi mulai mengubah pola komunikasi digital mereka. Hal itu menjadi perhatian CEO Citra Kreasi Data, Paras Sujiwo, saat menjadi narasumber dalam Pelatihan Media Sosial Dharma Wanita Persatuan (DWP) Badan Riset dan Inovasi Nasional (BRIN), di Auditorium Gedung Manajemen KST B.J. Habibie, Serpong, Rabu (13\/5\/2026).<\/strong><\/p>\n

Dalam pelatihan bertajuk \u201cBeyond Posting: From Activity to Impact\u201d<\/em> tersebut, Paras menekankan bahwa media sosial organisasi tidak lagi cukup hanya digunakan sebagai etalase dokumentasi kegiatan.<\/p>\n

Menurutnya, organisasi modern perlu menjadikan media sosial sebagai instrumen strategis untuk membangun reputasi, memperkuat kedekatan dengan publik, hingga menciptakan dampak komunikasi yang nyata.<\/p>\n

\u201cMedia sosial organisasi harus memiliki arah komunikasi yang jelas. Bukan hanya aktif posting, tetapi juga mampu membangun identitas dan kepercayaan publik,\u201d ujarnya di hadapan peserta pelatihan.<\/p>\n

Kegiatan yang diikuti 124 peserta, baik secara daring maupun luring itu menjadi ruang berbagi pengalaman mengenai strategi komunikasi digital yang relevan di tengah perubahan perilaku audiens saat ini.<\/p>\n

Dalam sesi pemaparan, Paras membahas berbagai aspek penting pengelolaan media sosial kelembagaan, mulai dari mindset pengelolaan akun organisasi, standar dasar komunikasi digital institusi, hingga penyusunan konten yang lebih efektif dan terukur.<\/p>\n

Ia juga menyoroti pentingnya konsistensi identitas visual serta kualitas pesan yang disampaikan sebuah organisasi di ruang digital.<\/p>\n

Melalui pendekatan tersebut, organisasi dinilai dapat membangun engagement yang lebih kuat dengan audiens, sekaligus meningkatkan citra lembaga secara berkelanjutan.<\/p>\n

\"\"
Citra Kreasi Data<\/em><\/figcaption><\/figure>\n

Sebagai CEO Citra Kreasi Data, Paras dikenal aktif dalam pengembangan strategi komunikasi digital, branding institusi, serta pengolahan pendekatan berbasis data dalam penguatan citra organisasi.<\/p>\n

Latar belakangnya sebagai entrepreneur, data scientist, dan teknokrat budaya turut memperkuat pendekatan komunikasi yang tidak hanya berorientasi pada estetika media sosial, tetapi juga pada efektivitas pesan dan dampak komunikasi.<\/p>\n

Dalam pelatihan itu, peserta juga melakukan evaluasi langsung terhadap pengelolaan akun Instagram organisasi sebagai bagian dari pembelajaran praktis.<\/p>\n

Diskusi berlangsung interaktif dengan pembahasan berbagai tantangan pengelolaan media sosial organisasi di tengah perubahan tren digital yang terus bergerak cepat.<\/p>\n

Melalui pelatihan tersebut, Citra Kreasi Data mendorong organisasi agar lebih adaptif dalam membangun komunikasi publik yang profesional, relevan, dan memiliki nilai strategis di era digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

WARTAISTIMEWA\u2013 Perkembangan media sosial yang semakin cepat mendorong banyak organisasi mulai mengubah pola komunikasi digital mereka. Hal itu menjadi perhatian CEO Citra Kreasi Data, Paras<\/p>\n","protected":false},"author":2,"featured_media":246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,28],"tags":[62,66,63,64,67,58,65],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-kabar","tag-badan-riset-dan-inovasi-nasional-brin","tag-citra-kreasi-data","tag-dharma-wanita-persatuan-dwp","tag-kumala-agus-haryono","tag-medsos","tag-paras-sujiwo","tag-retna-widayawati"],"yoast_head":"\nCEO Citra Kreasi Data Paras Sujiwo Kupas Penguatan Citra Organisasi Lewat Media Sosial - Warta Istimewa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wartaistimewa.com\/index.php\/2026\/05\/13\/ceo-citra-kreasi-data-paras-sujiwo-kupas-penguatan-citra-organisasi-lewat-media-sosial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Citra Kreasi Data Paras Sujiwo Kupas Penguatan Citra Organisasi Lewat Media Sosial - Warta Istimewa\" \/>\n<meta property=\"og:description\" content=\"WARTAISTIMEWA\u2013 Perkembangan media sosial yang semakin cepat mendorong banyak organisasi mulai mengubah pola komunikasi digital mereka. 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